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In this section, we will cover how to analyze campaign results with rich analytics and data visualizations on the Paubox Marketing analytics dashboard.
On the Analytics page, you’ll see a 30-day scorecard that shows you a snapshot view of how all your emails have performed, as an aggregate, over the past 30 days.
To see how an individual email campaign performed, find the email under the Analytics tab. Clicking on the email will show you a snapshot view of the email performance. Click on Show more analytics to see the in-depth performance.
The analytics page for each email shows:
- Image preview of the email sent
- Open rates
- Click through rates
- Delivery rates (delivered and bounced)
- Unsubscribe rates
- Tracking link performance (view which recipients clicked each link)
You can also export a CSV of the campaign analytics to see even more data.
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