April 2023: Unsubscribe options

Release date: April 10, 2023

We've made updates to the unsubscribe experience for email recipients.

Here's what's different:

• If you have Global Unsubscribe turned on
• If you don't have Global Unsubscribe turned on
• How to turn Global Unsubscribe on or off
• FAQ

If you have Global Unsubscribe turned on

Recipients who unsubscribe from emails will be routed to a landing page where they can choose to unsubscribe from the specific list or from all marketing emails (global unsubscribe).

After updating their email preferences, the recipient will see a confirmation, like the following:

If you don't have Global Unsubscribe turned on

Recipients who unsubscribe from emails will be routed to a landing page where they can unsubscribe from the specific list only.

After updating their email preferences, the recipient will see a confirmation, like the following:

How to turn Global Unsubscribe on or off

To turn Global Unsubscribe on or off, go to the Settings page under Paubox Marketing. Check or uncheck the box next to Allow Global Unsubscribe.

FAQ

Q: Can I make any changes to the unsubscribe page or options?

• No, at this time, customizations cannot be made to the unsubscribe landing page or options.

Q: Will recipients be able to opt back into emails after they unsubscribe?

• No, at this time recipients won't be able to opt back into lists they have unsubscribed from.

Q: If a recipient unsubscribes from a specific mailing list, will they be removed from that subscription list?

• The contact will still exist in your list but the status will be changed to "Unsubscribe." Any emails sent to that list will automatically exclude that contact.

Q: If a recipient unsubscribed from all mailing lists (global unsubscribe) will they be removed from my contacts list?

• The contact will still exist as a contact in Paubox Marketing but the status will be changed to "Unsubscribe." Any emails sent will automatically exclude that contact.