Webhooks provide near instant data to a service of your choice. Perhaps in the past your team has had to write specific code that determines when to ping a server for data on an email you sent out. You may have also had to write code to send that data to another service. With webhooks you’re simplifying that process and receiving deliverability data from one source, quickly and efficiently.
Why you might use webhooks:
- Monitoring deliverability: To better understand which emails are failing to be delivered and know which emails must be removed from your send lists
- Triggering future sends: Perhaps you’d like to send another email to a customer/patient out when you determine that your first email has been successfully delivered
- Customized analytics: With webhooks you’ll have access to a lot of metadata that can be useful for attribution and reporting purposes
- Workflow streamlining: Sending and delivering information to a central database can be a slow and difficult to maintain process. Webhooks allow your team to maintain data sends without having to maintain a larger set of custom code.