Paubox Marketing is a HIPAA compliant way to send marketing emails to your customers/clients. Many organizations don’t take full advantage of the ability to market to patients/customers, but marketing emails are a great way to drive revenue, increase engagement, and build on the trust you’ve previously established.
Say a medical office would like to send an email about tips for managing diabetes to all patients with diabetes. With Paubox Marketing you simply upload your contacts, segment them by diabetes status, and send out that message.
Or perhaps a tech enabled service/device company would like to provide a discount to anyone who’s not currently a subscriber to their premium service. With Paubox you’ll just ensure you’ve marked customers as “premium” or “free”, segment them, and send out the offer code.
You may already have a way to send marketing messages to customers, but with Paubox you gain access to a number of features that make your messaging more effective.
With most marketing solutions you’re limited to generic messages due to HIPAA regulations. Paubox solves this problem by securing your marketing messages and allowing for complex customization and reporting.
Below are just a few of the reasons to use Paubox Marketing:
- Customizable messages: Using custom fields and smart text you can craft specific messages that include PII that’s otherwise impossible on many standard marketing platforms. Imagine a message that highlights a patient/customer’s name or the name of their care provider in the subject line.
- Full featured email message builder: The marketing email builder allows you to add in custom logos or images and change formatting as needed. Sending a message with your company’s logo and standard formatting builds trust and makes it more likely that recipients will interact with your messaging.
- Receive analytics data from the Marketing API and dashboard: Paubox Marketing’s usefulness doesn’t end after the message is sent. Once your email goes out, you can utilize our API or check out your dashboard to gather data and analyze what works and what doesn’t. It’s a simple and straightforward way to ensure you’re sending the right message to your recipients.