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In this section, we will cover how to build sophisticated, automated nurture campaigns to segmented lists with the drag-and-drop drip campaign function in Paubox Marketing.
Create a drip campaign
Go to Drip Campaigns on the left-hand navigation and click on Create New Drip Campaign to start building your campaign.
To get started:
1) Give your campaign a unique Drip Campaign ID (aka name).
2) Select the type of trigger for the campaign
3) Select the list that the drip campaign will send to or create a new list for the campaign
Choosing a trigger
Your starting point or trigger will be the event or activity that starts a contact on your drip campaign. You can choose to send a drip campaign to all contacts on a list or start a drip campaign for any new contacts that are added to a list.
Building your drip campaign
Add actions to your drip journey by dragging and dropping onto the board. Actions include:
- Timing delays
- Condition branches
Add a timing delay
A timing delay allows you to set a delay before the next action begins. You can choose to set the delay for a certain number of hours or days.
Add an email
When choosing an email, you’ll need to add the subject, from address, and from name. Choose an existing email campaign to send from the drop-down list.
Add a condition branch
Condition branches can be used to send contacts down a different journey of the drip campaign depending on the conditions that you set. You’ll be able to choose between the following conditions:
- If the previous email is opened
- If a link in the previous email is clicked
Note, for the link clicked condition, this means that any link within the email sent was clicked.
Continue to add actions to your drip campaign to build the contact journey. You may also delete an action in your drip by clicking on the menu button on the action within the builder.
Activating the drip campaign
After building your drip campaign, you can choose to:
- Edit your campaign
- Start your campaign
Once your campaign has started, you have the option to Pause and Resume your campaign.
More detailed steps, including a video walkthrough, can be found here.
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