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Whether you’re acquiring new patients, communicating with doctors, or engaging patients with treatment care, email marketing is an important tool for healthcare organizations. Unlike with any other platform, with Paubox Marketing, you can personalize and segment marketing emails while remaining HIPAA compliant.
This guide will take you through the steps required to get your healthcare email marketing campaigns off the ground. In this guide, we’ll walk through how to use the main features of Paubox Marketing so you can get the most out of the platform.
Follow these steps to get started with Paubox Marketing:
- Connect Paubox to your sending domain (this allows Paubox to send your marketing emails)
- Create a DKIM record (this increases successful delivery rates)
- Add your account information
- Add contacts
- Create a list and manage contacts
- Create and send a marketing email
- Design an automated drip campaign
- Review the results
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